This Sunday during the Golden Globes awards ceremony, live on NBC 8:00 EST, look for the new Oscar Mayer TV commercials. Specifically, listen to the tune, which was composed by Joy Williams, a Nashville singer-songwriter. We fans of David know who Joy Williams is! With David Hodges and Steven McMorran, Joy co-wrote “Waiting for Yesterday” for David Archuleta. The song was included as a bonus track on the iTunes Deluxe Edition of David’s self-titled debut album released on November 11, 2008.

Kudos to Joy Williams!

…McGarryBowen asked several musicians to compose songs, and settled on one from Joy Williams, a Nashville-based songwriter who has written for the American Idol contestants Mandisa and David Archuleta. She wrote what ended up being the tag line for the whole campaign, “It doesn’t get better than this.”

It sounds like a pop song one might hear on a light-FM station, wedged between Natasha Bedingfield and Ingrid Michaelson: “I’ve got everything I want right here right now, sun keeps shining like it won’t ever go down, oh it’s pure bliss, my world is brighter,” and so on into the sunshine.

The television commercials are scheduled to begin running during the Golden Globes ceremony on Sunday. They show cheerful scenes from suburban life: a little girl giggling and pulling apart bologna in the backseat of a sport utility vehicle as her mother looks on affectionately; a working mother pulling toys out of her brown-bag lunch, then an Oscar Mayer premade sandwich, and calling her son to thank him for packing it; parents waking up their sleepy teenager with the smell of frying bacon.

via Advertising – Back to the Oscar Mayer Joy, but Not the Jingles – NYTimes.com.

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Tags:   commercial · Golden Globes · jingle · Joy Williams
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